Top Canadian PR Firms in Digital Marketing

In today’s digital world, PR professionals connect with digital marketers. Brands no longer rely on traditional methods to communicate their stories. They are choosing new PR firms that focus on digital strategies. This helps them reach larger and more specific audiences. But with so many agencies out there, how do you choose the right one for your needs?

If you’re in Canada and searching for a PR firm that excels in digital marketing, we’ve done the work for you. This blog looks at what makes a digital-first PR agency unique. It also shares a list of top agencies in Canada.

What is a digital marketing PR firm?

Before we dive into the list, let’s clarify what makes a PR firm with digital marketing skills unique. These firms are different from traditional PR agencies. They use online platforms, SEO, content marketing, and social media. This helps them shape public perceptions, boost brand voices, and achieve clear results.

Services often include:

Social media management and influencer collaborations.
SEO-driven content creation (blogs, press releases, video scripts, etc.).
Online reputation management.
Paid digital ad campaigns.
Data analytics to measure impact and fine-tune strategies.

Why Choose a Digital PR Firm?

Brands that want to succeed online should focus on PR firms using modern marketing tools. Here’s why it matters:

Wider Reach – Geography limits traditional methods like print and TV ads. A digital-focused PR firm can take your brand global while keeping it targeted.
Targeted Campaigns – These firms use audience insights and analytics. They create campaigns that hit the right demographic on the right platform.
Measurable ROI – Digital tools show clear metrics. They help you see how your investment leads to results.
Adaptability – Trends change fast online. Digital PR firms can adjust their strategies on time.

Top PR Firms in Canada Specializing in Digital Marketing

Now that you see why digital-focused PR firms matter, here’s a list of top agencies in Canada. They are leading the way.

1. Edelman Canada

Edelman is a global leader and has a strong presence in Canada. They are great at combining PR and digital marketing. Their services include everything from influencer campaigns to full-scale digital transformation consulting. Edelman has shown it can create custom, innovative strategies. Recent projects span industries like tech and lifestyle.

Why Choose Them?

Expertise across many sectors, including healthcare, technology, and consumer goods.
Strong focus on digital content and storytelling.
Proprietary insights and analytics tools to measure campaign effectiveness.

2. North Strategic

Toronto-based North Strategic describes itself as “not your average PR agency.” Its strength lies in designing campaigns that blend earned media with online engagement. This agency has found its spot in the digital world. It uses viral social media stunts and strong ties with influencers.

Why Choose Them?

Award-winning influencer marketing strategies.
Strong collaborations with leading Canadian brands.
Fresh approaches to audience engagement driven by digital storytelling.

3. Mash Strategy

Mash Strategy is based in Montreal. They focus on digital PR for small and medium-sized enterprises (SMEs). They are known for creatively using local and global trends to make great campaigns.

Why Choose Them?

Tailored strategies designed for startups and emerging brands.
Expertise in local SEO and regional campaigns.
Focus on creative, authentic storytelling.

4. The Colony Project

This PR firm in Toronto focuses on direct-to-consumer (DTC) brands. It also uses digital strategies to engage millennial and Gen Z audiences. Their digital projects often integrate social commerce with influencer marketing.

Why Choose Them?

Expertise with fast-growing DTC and e-commerce brands.
Social-first strategies tailored to younger demographics.
Creative campaigns that blend social media with public relations.

5. Brookline Public Relations

Brookline, located in Calgary, specializes in reputation management and digital integration for businesses. Their mission is to create bold PR strategies. They bring these strategies to life with innovative digital marketing tactics.

Why Choose Them?

Specialist in crisis communication with a digital edge.
Proven track record with high-profile clients.
Integrated campaigns that bridge traditional and digital channels.

6. Talk Shop Media

Talk Shop Media is a Vancouver agency that focuses on digital growth. They help both startups and established brands boost their online presence. They provide a full range of services. This includes creating website content, marketing digital events, and managing social media.

Why Choose Them?

Expertise in SaaS and tech industries.
A strong focus on integrating digital channels into traditional PR efforts.
Innovative use of live, virtual events to connect brands with audiences.

7. Proof Strategies

Proof Strategies has offices in Toronto, Ottawa, and Vancouver. They help clients amplify their voices online and change their reputations. They offer a wide range of services. This includes SEO optimization for press releases and detailed digital audits.

Why Choose Them?

Specialization in public sector and nonprofit campaigns as well as corporate clients.
Data-driven approaches to integrated PR and digital strategies.
Thoughtful, measurable approach to building long-term media reputations.

How to Choose the Right PR Firm for Your Needs

Finding the right fit isn’t always about going with the largest or most recognizable agency. Here are key questions to ask before signing a contract with a PR firm:

Do they have experience in your industry?
Can they offer case studies or references showcasing successful digital PR campaigns?
What analytics and reporting tools will they use?
Do their proposed strategies align with your brand voice and values?
How adaptable are they to emerging trends?

Wrapping Up

Picking the right PR firm can change how your brand connects with audiences today. Edelman Canada and North Strategic succeed by blending traditional PR with digital marketing. This helps brands remain relevant and competitive.